This strengthening shampoo gently cleanses, repairs, and thickens fragile hair. Formulated with rice water, Izumi Tonic Shampoo makes hair 30x stronger* and reduces split ends by up to 91%*. Its lightweight formula provides a deep yet gentle cleanse, strengthening and nourishing hair without stripping away hydration.

Inspired by traditional Japanese haircare, the Izumi Tonic range uses rice water to repair damage, prevent breakage, and reveal smoother, healthier hair. The rice water is sustainably sourced from Hyogo, Japan.